Title
2.19 J Book Signing and Reception for Dr. Lisa Spiller and Dr. Jeff Bergner
Subject(s)
Authors
Books
Description
Announcement of a book signing in Trible Library by CNU faculty members .
Date
Oct 5, 2011
Creator(s)
Trible, Paul
President of Christopher Newport University
President of Christopher Newport University
Call Number
2.19 J
Email Body
Please join Dr. Lisa Spiller and Dr. Jeff Bergner as they discuss their new book Branding the Candidate – Marketing
Strategies to Win Your Vote on Thursday, October 6, at 4:00 p.m. in the Trible Library Blechman Room.
Branding the Candidate is an impressive book written to empower voters to become sharper, more informed political
consumers and closely studies political marketing strategies – especially those used by the Obama 2008
presidential campaign. A unique collaboration between the business marketing and political worlds, Branding the
Candidate is right where theory and practice meet. It is a must-read for every citizen who is targeted by today’s
sophisticated political marketing techniques.
I am certain you will find Lisa’s and Jeff’s presentation very timely as well as interesting and informative. Books will
be available for sale and a book signing and reception will follow.
Strategies to Win Your Vote on Thursday, October 6, at 4:00 p.m. in the Trible Library Blechman Room.
Branding the Candidate is an impressive book written to empower voters to become sharper, more informed political
consumers and closely studies political marketing strategies – especially those used by the Obama 2008
presidential campaign. A unique collaboration between the business marketing and political worlds, Branding the
Candidate is right where theory and practice meet. It is a must-read for every citizen who is targeted by today’s
sophisticated political marketing techniques.
I am certain you will find Lisa’s and Jeff’s presentation very timely as well as interesting and informative. Books will
be available for sale and a book signing and reception will follow.
Subject Line
Book Signing and Reception for Dr. Lisa Spiller and Dr. Jeff
Bergner
Bergner
From
Trible, Paul
President of Christopher Newport University
President of Christopher Newport University
To
faculty@cnu.edu
employees@cnu.edu