2.19 J Book Signing and Reception for Dr. Lisa Spiller and Dr. Jeff Bergner

Title

2.19 J Book Signing and Reception for Dr. Lisa Spiller and Dr. Jeff Bergner

Subject(s)

Authors
Books

Description

Announcement of a book signing in Trible Library by CNU faculty members .

Date

Oct 5, 2011

Creator(s)

Trible, Paul
President of Christopher Newport University

Call Number

2.19 J

Email Body

Please join Dr. Lisa Spiller and Dr. Jeff Bergner as they discuss their new book Branding the Candidate – Marketing
Strategies to Win Your Vote on Thursday, October 6, at 4:00 p.m. in the Trible Library Blechman Room.
Branding the Candidate is an impressive book written to empower voters to become sharper, more informed political
consumers and closely studies political marketing strategies – especially those used by the Obama 2008
presidential campaign. A unique collaboration between the business marketing and political worlds, Branding the
Candidate is right where theory and practice meet. It is a must-read for every citizen who is targeted by today’s
sophisticated political marketing techniques.
I am certain you will find Lisa’s and Jeff’s presentation very timely as well as interesting and informative. Books will
be available for sale and a book signing and reception will follow.

Subject Line

Book Signing and Reception for Dr. Lisa Spiller and Dr. Jeff
Bergner

From

Trible, Paul
President of Christopher Newport University

To

faculty@cnu.edu
employees@cnu.edu

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