Discusses the work that students in Dr. Matt Hettche's Integrated Marketing Communications course did to develop a marketing campaign for the Woodville Rosenwald School Foundation to help save the Woodville School in Gloucester.
Announces that marketing professor Dr. Lisa Spiller and Dr. Dae-Hee Kim, and alumnus Troy Aitken have been awarded the "Sales Education Article of the Year" from the Journal of Marketing Education.
Contents:
- Introduction to the program
- What managers do
- Writing for management success
- Effective team building for managers
- Peninsula business breakfasts second Tuesday of each month
- Course registration form
A report that lists the classes and workshops held by the Continuing Education program from 1981 to 1982, as well as the total enrollment for each class.
Announcement of a lecture presented by Joe Pombriant a CNU graduate. Also announces two documentary films on business owners that should be viewed prior to the talk.
Details that student volunteers from CNU's accounting major will provide free tax services to the public. Student Roscoe Nankervis talks about the experience.
Details the Volunteer Income Tax Assistance program offered by accounting majors in the Luter School of Business. Students Stephen Johnson, Zach Mair, and Sean McClure explain how the program has helped them get jobs.