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Collection: 3.27 Management and Marketing
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3.27 Newsroom: Two Professors and Alum Earn International Honors
Announces that marketing professor Dr. Lisa Spiller and Dr. Dae-Hee Kim, and alumnus Troy Aitken have been awarded the "Sales Education Article of…
3.27 Newsroom: Marketing Team Brings Home the Bacon (Or Sausage)
Announces that a team of marketing students finished in the top three of a national competition/
Bennett Cooper, Jayne Pilch, Sarah Lima
3.27 Newsroom: Marketing Students Help Preserve Historic Schoolhouse
Discusses the work that students in Dr. Matt Hettche's Integrated Marketing Communications course did to develop a marketing campaign for the…
3.27 Newsroom: Management Diversity is an Often Unmet Goal
Details research by management professor Dr. Shoshana Schwartz on DEI and diversity in the workplace.
3.27 Newsroom: Making Sense of Numbers That Add Up to "The Best Life"
Details the work that students in the Master of Financial Analysis are doing with Dr. William Donaldson to create templates for financial reports.…
3.27 Newsroom: Luter Professor Wins Top Marketing Honor
Announces that Dr. Dae-Hee Kim received the O'Hara Leadership Award in Education from the Direct Marketing Association of Washington.
3.27 Newsroom: Lisa Spiller Publishes New Sales Textbook
Announces that Dr. Lisa Spiller, distinguished professor of marketing, has published a new textbook that features the expertise and successes of 17…
3.27 Newsroom: From the Classroom to the Real World of Marketing
Details a project created in Dr. Matt Hettche's digital marketing class that involved students presenting their ideas to Alternatives, a community…