Contents:
- Introduction to the program
- What managers do
- Writing for management success
- Effective team building for managers
- Peninsula business breakfasts second Tuesday of each month
- Course registration form
Announces that marketing professor Dr. Lisa Spiller and Dr. Dae-Hee Kim, and alumnus Troy Aitken have been awarded the "Sales Education Article of the Year" from the Journal of Marketing Education.
Discusses the work that students in Dr. Matt Hettche's Integrated Marketing Communications course did to develop a marketing campaign for the Woodville Rosenwald School Foundation to help save the Woodville School in Gloucester.
Announces that Dr. Lisa Spiller, distinguished professor of marketing, has published a new textbook that features the expertise and successes of 17 Luter alumni.
Details the work that students in the Master of Financial Analysis are doing with Dr. William Donaldson to create templates for financial reports. Students Gabbi Scofield and Davis West talk about the experience.
Details a project created in Dr. Matt Hettche's digital marketing class that involved students presenting their ideas to Alternatives, a community youth development nonprofit. Jake Reimann and Melanie Diaz Ostolaza talk about the experience.